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The positioning of cafes is very important.

The positioning of cafes is very important.

1. The first thing to consider in opening a coffee shop is the positioning of the coffee shop, which provides services to those customers who you need to know deeply before you know what they need. Positioning determines how much money needs to be invested, whether to join, the location in which area, the decoration style, the type of products in the menu, the pricing of products, and the purchase of raw materials.

2015-09-06
When cosmetics companies open cafes one after another, there is a perfect combination of fashion and coffee.

When cosmetics companies open cafes one after another, there is a perfect combination of fashion and coffee.

Laduree, one of the three major brands of Japanese girl cosmetics, started as a dessert maker. On November 20, 2015, JILL STUART opened a limited-time Cafe at Toji PLAZA in Harajuku. Like the girl packaging of JILL STUART cosmetics, the fantasy silver store furnishings are so popular with women that even desserts make people want to be cute when they see them.

2016-01-04
Starbucks shareholders' meeting on China: store opening, on-site baking, Master Kang and Tea Brand conversion

Starbucks shareholders' meeting on China: store opening, on-site baking, Master Kang and Tea Brand conversion

The annual shareholders' meeting of Starbucks was solemnly held! Shareholder representatives from the United States and around the world are jubilant, tearful and worshiped to hear how Starbucks executives, centered around chairman and CEO Howard Schultz, turn brown coffee into green dollars. You can ignore the above rumors, but this stock market

2016-06-15
Feiduo Coffee Entrepreneurship sharing

Feiduo Coffee Entrepreneurship sharing

Xiao Dong, the owner of Feiduo Coffee, wakes up every day with water, electricity and WIFI fees clearly listed in his head. How is the income and expenditure? Wait for a series of coffee shop cost lists. I want money for everything. This is what he thought clearly at the beginning of opening the store, but he did not expect that the pressure was so great. The Ningbo boy who came to Kunming because of love, when he first founded Feiduo, he only wanted to classics.

2015-09-06
17 coffee shops opened by literary youth

17 coffee shops opened by literary youth

Among coffee lovers in Wuhan, Wang Sen and his mixed coffee are called a life symbol by young people: it represents a group's understanding and resonance of literature, freshness, reading and life attitude.

2014-07-10
Successful opening of coffee shop-2

Successful opening of coffee shop-2

Coffee shop lesson 3: professional technology is not in place, everything is no talk, oven, microwave, gas stove, smoothie machine, refrigerator, freezer, etc.) cafes have replaced fast food restaurants as the first place to party or kill time.

2014-08-15
Starbucks' first coffee base in Asia opened 1500 in China in 2015.

Starbucks' first coffee base in Asia opened 1500 in China in 2015.

Starbucks has made a lot of moves in China this year, not only faster to open stores and updated marketing methods, but also to invest more in raw materials. Starbucks announced the official opening and operation of Asia's first coffee grower support center in Pu'er, Yunnan Province. In addition, Starbucks also said that according to his signature with the Yunnan Academy of Agricultural Sciences and the Yunnan Pu'er people's Government

2014-04-27
Wuhan start-up Coffee Market heats up

Wuhan start-up Coffee Market heats up

New recruits are added to the steaming Wuhan start-up coffee market.

2014-06-14
Jiangmen's first coffee bank will open tomorrow.

Jiangmen's first coffee bank will open tomorrow. "Coffee Prince" will go to the store to guide you.

Walking in the clouds has a unique shape. Jiangmen's first coffee bank will open tomorrow. Jiangmen Rong and Agricultural Merchants Bank will join hands with Taiwan coffee chain BANKCAKE Coffee to achieve the cross-border of finance and delicacy. The coffee bank model changes the traditional service environment of the bank, brings the coffee shop leisure, relaxed atmosphere and coffee culture to the bank outlets, and brings different experiences to the citizens.

2015-01-14
A case study of how to open a cafe for 850000 yuan

A case study of how to open a cafe for 850000 yuan

Miss Zheng wants to open a coffee shop. With a capital of 850000 yuan, how can she make good use of this property to control investment risks and open a 40-50-square-meter coffee shop? Miss Zheng's chat window popped up, and her signature said that Miss Zheng wanted to open a cafe. Her head portrait was a silhouette of a fine cup of coffee sitting outside an open-air cafe in the afterglow of sunset. Cafes always seem to have something to do with romantic owners.

2015-09-07
Pacific Coffee VS Starbucks: relying on China Resources Vanguard has many advantages

Pacific Coffee VS Starbucks: relying on China Resources Vanguard has many advantages

Pacific Coffee is working hard to expand its domestic market, and their dream is to open 1000 stores. Just recently, Pacific Coffee Beijing International Trade Store officially opened to the public, its 13th direct store since it opened its first mainland coffee chain in Shanghai in April this year. Obviously, the actual number of Pacific Coffee stores is still a long way from the dream of 1000. this

2014-04-27
Coffee shop coffee shop successfully opened coffee shop-2

Coffee shop coffee shop successfully opened coffee shop-2

Coffee shop lesson 3: professional technology is not in place, everything is no talk, oven, microwave, gas stove, smoothie machine, refrigerator, freezer, etc.) cafes have replaced fast food restaurants as the first place to party or kill time.

2015-01-21
An exclusive interview with Mr. you Changsheng, Chairman of Shangdao Group

An exclusive interview with Mr. you Changsheng, Chairman of Shangdao Group

[name] you Changsheng [gender] male [position] Chairman of Shanghai Shangdao Coffee and Food Co., Ltd. [profile] there were few high-grade places for businessmen to drink tea and talk about things in Haikou at that time, so you Changsheng came up with the idea of investing in coffee shops. When I first opened this store, I was not very sure. It is mainly worried that Hainan people are used to drinking local coffee.

2015-04-09
E-commerce impact gives birth to

E-commerce impact gives birth to "bookstore +" mode. Entity bookstores are almost becoming coffee leisure shops.

Xinhua Bookstore on Quancheng Road has added 100 groups of seats after renovation. Reporter Shi Xueqiong Photographed □ Reporter Shi Xueqiong August 2, Jinan's first crowdfunding 24-hour bookstore Ruiding Island Life Aesthetics Book Bar opened, at the beginning of the opening per capita passenger flow reached 300 people; September 16, the province's largest bookstore officially opened, the previous week's trial business set a turnover of more than 1.5 million. Meanwhile, Jinan's first independent bookstore

2015-09-21
What's going on with this new Starbucks that doesn't sell coffee?

What's going on with this new Starbucks that doesn't sell coffee?

It is said that Alibaba Xixi Park is one of Starbucks' best-performing stores in China, where there is always a long line for coffee at any time. Alibaba opened a new Starbucks on Nov. 13, but the store no longer has to wait, because this time, Starbucks has opened its store into Tmall. Starbucks Tmall flagship store and

2015-11-17
How many global brand coffee shops do you have?

How many global brand coffee shops do you have?

Unlike Gucci's coffee shops in Italy and Japan, the restaurant in IAPM in Shanghai is called 1921 Gucci. It implies that the Italian luxury brand was founded in 1921, when it was just a small door in Florence selling imported suitcases. GUCCI's first coffee shop, which opened in 2006, is located in Milan's famous Galler II.

2015-08-12
A cup of coffee to accompany you to drink out of the

A cup of coffee to accompany you to drink out of the "tragedy" behind how to accompany you?

The once-hot coffee company collapsed, and the coffee chain, which has more than 600 stores in China, did not fade out of public view as its head office was empty. On the contrary, the 150 million yuan of intention money paid by more than 300 franchisees to accompany you to coffee is now irrecoverable. Coffee with you was jokingly called coffee to pay for you. It is represented by Kim Soo-Hyun and is called the first of the Korean series.

2015-07-01
The secret of opening another successful cafe

The secret of opening another successful cafe

One in four people in Taiwan wants to open a shop, and it is a lifelong dream for many people to open a coffee shop, but according to the entrepreneurial records of Taiwan's small and medium-sized enterprises, only about 20% of an enterprise in Taiwan can operate for more than five years. 80% can not maintain long-term operation, in the end what kind of coffee shop can be long-term, how to realize the dream of a small owner? Chen Tianyao at the age of 17 or 18

2015-08-13
The world's first MINI-themed coffee restaurant opens in Shanghai with five classic MINI cars.

The world's first MINI-themed coffee restaurant opens in Shanghai with five classic MINI cars.

Today, the world's first MINI-themed coffee restaurant opened in Shanghai. The restaurant is called BLUE CAR, located at No. 1 Huaihai Road, with MINI as its theme, and five classic MINI cars sit in front of the restaurant. BLUE CAR Coffee Restaurant covers an area of 2 floors with high-rise design, fashionable British style and beautiful hand drawings on the walls. Coffee, light meals and afternoon tea are available in the shop.

2015-08-04
Coffee consumption in China is growing at 12.8% annually. Starbucks is strong across borders.

Coffee consumption in China is growing at 12.8% annually. Starbucks is strong across borders.

Starbucks, which makes coffee, earns a lot of gold and silver in China and wants to collect it even from baking. It is reported that China's coffee market has great potential, with an annual growth rate of 12.8%, and is expected to reach 300 billion yuan in 2020, which not only stimulates coffee producers and coffee machine developers, but also makes Starbucks become a success in China. No wonder Starbucks, which wants cross-border baked goods, is energized.

2016-08-09
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